Mobile app redesign & digital growth strategy for a leading fashion retailer

Discover how we helped INTERTOP modernize its mobile experience, improve customer engagement, and build a scalable foundation for the future growth of its digital ecosystem.

Get it on Google Play Download on the App Store

About the project

Intertop is one of the leading fashion retailers, actively developing its digital customer experience and e-commerce direction. As the company expanded its digital ecosystem, the mobile application required a more modern and consistent user experience that could support future growth and evolving customer expectations.

services

Customer

INTERTOP is one of Ukraine’s leading fashion retailers, offering a wide portfolio of global and local brands across footwear, apparel, and lifestyle products. The company continues to invest in digital experiences and e-commerce to create more seamless and engaging customer journeys.

INTERTOP BY THE NUMBERS

30+

years on the market

500+

global brands in portfolio

130+

stores across Ukraine

Business Goal

Over time, the application became more difficult to scale and maintain consistently. The interface no longer reflected the pace of the brand’s digital evolution, while some user flows felt fragmented and overloaded.

Alongside the redesign, the client also needed a more structured approach to the further digital development of the application with a clearer understanding of priorities, growth opportunities, and new feature directions that could improve user engagement and support the growth of the e-commerce business.

Solution

Our collaboration with Intertop started with product consulting and a series of research sessions aimed at creating a more structured approach to the further development of the mobile application. As part of the scoping phase, we helped identify key growth opportunities, structure new feature ideas, and shape a clearer roadmap for the product’s digital evolution.

Based on this work, we moved on to the mobile app redesign. We refreshed the visual language of the product, simplified navigation, and rebuilt key user flows to make the experience more modern, intuitive, and user-friendly.

The redesign is being implemented gradually through updates to individual functional areas, allowing the client to continue active product development without interrupting ongoing processes.

Key Results

Discover how INTERTOP partnered with Devlight to modernize its digital experience, enhance customer engagement, and create a more intuitive and scalable mobile shopping journey for fashion retail customers.