2021

Emotional
intelligence

Emotional mobile app

The world’s first app designed to develop emotional intelligence.

link https://eq-ap.com/
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Devlight IT – Company
2021 / August

About the project

EQ is the world’s first app designed to develop emotional intelligence. The app intended for the formation of a sustainable skill in the user:
– managing own emotions
– ability to produce your own desired resource emotional states
– influence the emotions of other people.
The ability to feel and express emotions in relationships with the world, ourselves and people is inherent in the nature of human existence. However, the system of classical upbringing and education is focused only on the development of mental and cognitive abilities through the acquisition and use of information knowledge, i.e. the formation of IQ.

Customer

EQ develops and creates various educational programs: seminars, lectures, and workshops in an online and offline format. As one of the instruments of sharing knowledge, they chose thematic apps. Through the company aims to help people be more mindful and successful in the most important area— the sphere the relationship between people.

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Our challenge

The client already had an app as they turned to us, but it wasn’t good. It had some bugs and didn’t have a clear enough content structure, which made it difficult for customers to understand its value and make a purchase. The general task for us was to increase its value by improving an app and creating a methodology of convenient and understandable transmission of the content to end-user.

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Problems we faced with

Users couldn’t understand the process of step-by-step EQ improving

There was no reflection of users’ progress in EQ development

User content wasn’t personalized

The app couldn’t create long-term product value for end users

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Solutions we propose

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The development of a native mobile app for iOS and Android

Best market UX/UI practices

The development of a content structure that will create a functional app

Guide the user through the process and show them the progress

Google Cloud platform exploitation for the project software environment

Microservices software architecture with a stack of independent services relative to the project’s objectives

The process of creating
EQ project

Regardless of the size and scope of your project, following this development process will make your enterprise mobile app development initiative a success.

Discovery phase
Product value
creating
What is the product overall value? How product will compare into the market?
  • > Trend Canvas
  • > Key business ideas
  • > Customer journey map
  • > Value proposition canvas
Requirement gathering & collecting
What is the business context? Did vision match it?
  • > Backlog creating
  • > Job & user stories creating
  • > BPMN modelling
  • > Business tasks describing
  • > PRD completing
High fidelity prototyping creating & testing
How the users will interact with product concept?
  • > Figma hi-fi prototype creating
  • > User flows mapping
  • > Clickable prototype creating
  • > Clickable prototype realtime testing
  • > Iteration changes
Product’s software integrations plan creating
How the buisness will interact with product concept?
  • > Software architecture diagram
  • > Data flow diagram
  • > API methods specs.
  • > 3d-party services integration model
  • > Full technical specification creating
UI & software development
How the users will interact with product concept?
  • > UI styles
  • > Design system
  • > Design QA
  • > Design color tockens
Product’s QA. Pre-release stage
Does our product relevant to its goals?
  • > Regression testing
  • > Testing result documents
  • > Security report & APP protection
  • > Promotion materials completed
  • > Beta testing began
  • > List of key metrics. North Star
Release
Going to the market
  • > Deploy to markets
  • > Analytics gathering
  • > Interview session after the release
  • > Feedbacks collecting
Product’s support & growth
High-end growth for the business success
  • > Next iteration scope planing
  • > A/B testing
  • > Funnels bulding
  • > New engagament model building
Development phase
phase 1
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Discovery process

Initial workshop with the client

The next step is deep work with the client, which gives us answers to the most important question. During this workshop, we discovered problems and requests that clients had and found the best suitable solutions for them.

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Value Proposition Canvas

helped ensure that a product was positioned around what the customer values and needs

Businesss Model Canvas

created visual representation of a business model, highlighting all key strategic factors, customers, revenue streams and more.

Customer journey map

mapped user journeys, measured touch points, and examined all of the most challenging areas.

IN – depth
interview

To understand the problem, we need to move on to qualitative research. And in-depth interviews are just that. It involves receiving detailed answers from the respondent and not filling out a formal questionnaire.

The interview cannot confirm/disprove the hypothesis, it only gives an understanding of the context in which the problem occurs, how users are solving this problem now. That is, it directly describes the experience. It is also one of the most inexpensive and simplest studies.

Before recruiting people for interviews, we need to form a sample of respondents – what characteristics describe the user, whose experience will be relevant to us. Because not every user suits us.

To do this, we form a general profile of the respondent and prescribe the criteria by which we will select respondents. Based on these data, a screening questionnaire is formed which filter questions for the selection of respondents.

Screening criteria for respondents
  • Age (20-55 years old).
  • Income (average/above average/ high).
  • Over the past six months, the respondent has used loyalty services.
What is important to understand
  • Who is our user, what is his goal and motivation.
  • What is his current experience – what steps he goes through, what actions he takes on them, what problems he has, what pleasant moments arise along the way.solution providing an end-to-end business application d business .
stickers
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Respondents

1.5 H

Duration of each

25

questions

user persona

Based on the data obtained from in-depth interviews, we draw up a general user persona that reflects the customer segment we have intensified as a key.

Paul Fisher

Age: 26

Status: Single

Occupation: Software Developer

Location: Vancouver

Paul takes a glance at the sticky note on his bathroom mirror with one of his favorite quotes written on it every morning when he wakes up. He hops on his bike for a quick commute and to clear his head before arriving at work. He always thinks a little more clearly when he has had a few moments to himself before he starts his day, but sometimes he wakes up too late to bike and just takes an Uber, After chatting with friends at the coffee maker, Paul casually checks his calendar to see what meetings he has and powers through his day.

goal
  • Have a strong work/life balance

  • Keep moving and pushing himself

  • Make physical and mental health a priority

  • To gain deeper insights into personal patterns and sources of anxiety

Frustration
  • Frustrated with apps that don’t easily provide a method of meditation or other anxiety management tool that he can understand and find effective
  • Too busy to find time to meditate

  • Often has trouble sleeping

  • Wants to maximize every hour of every day

Features
  • Emotions diary
  • EQ test
  • Resources hub
  • Meditation programs
Influences
  • Friends
  • Online and social media
  • Online advertisement
Technology
  • Mobile apps
  • Social network
  • Mobile Apps

entity relationship
diagram (ERD)

Entity Relationship (ER) Diagram illustrates how “entities” such as people, objects or concepts relate to each other within a system of app.

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high -fidelity
wireframes

High-fidelity wireframes are often built in the advance stages of the design process to communicate design decisions to the development team prior to coding the final product.

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prototypes

It’s design time! We prototype the main screens and their possible variants of them to select the most fitting vector for our design system. Few options of design are going through our targeted audience reviews to check if it’s clear and understandable for them.

prototype
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Technical
specification

A clear and consistent technical specifications document ensures that the app works properly, and meets your expectations and business goals. For our customers, we create technical documentation during the Discovery phase to be certain we are on the same page as our clients.

RESULTS OF DESIGN SPRINT

Non-functional requirements

Performance
  • Load for all interfaces – 1 million sessions per month. 200 sessions simultaneously.
  • Processing at least 10,000 orders per month.
  • Regular synchronization time with the bus is not more than 4 hours.
  • Order creation time (from the user’s click “Place order”
    to the result of registration) no more than 3 seconds.
  • Warehouse inspection time – 12 sec
  • Normal page load time – 1 sec

As the load increases, the system must allow horizontal scaling to ensure the above speed;

Availability
  • System availability is 99.6% per year.
  • The system may be unavailable from 12:00 to 05:00 (technical window). Unavailability time cannot exceed 15 minutes.
Capacity
  • Expected number of system users – 200 000 users
  • Expected number of items in PIM – 3200 items
Compatibility

Requirements for WEB client: Browsers:

  • Mozilla Firefox (version 60.0 and higher)
schema
phase 4

design process

colors

Primary Colors

#073e9e
#3679ec
#1d8efb
#bcd9ff

Gradients

Buttons Cases

Default
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Elements

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Final design

Finally, we are happy to share with you finalized design screens!
The effortless-looking and friendly design are what we resulted with after all the previous stages of hard work and deep research. Looks neat, doesn’t it?

PHASE 3
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Development process

Technologies script

Due to the situation of the product, we decide to use only a native stack of the technologies.
Mobile Technologies
Web Technologies

scrum Process

The original estimate of the project development was 9 months, so we decided to use the scrum process. Scrum is an iterative and incremental software development methodology designed to build products faster. It uses short-time boxed development cycles (called sprints), with each sprint resulting in potentially shippable functionality delivered.

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Project team

Here is a team of brilliant experts who were responsible for delivering the tasks and aims outlined in the project plan. Each of them is in his place and knows his business perfectly.

Lubomir Miller

Project Manager

Viktor Kiver

iOS Developer

Andrii Malitchuk

Android Developer

Analytics

Analytics helps you understand how people use your iOS, or Android app

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A story about
all the features
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Analytics

the quality of Apple’s OS stands out – its week 12 rate is 42% higher than Android’s

Analytics

Firebase generate real-time heatmaps so you can observe your user’s behavior

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phase 4
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RESULTS

Onboarding

In EQ we use function-based approaches and shows users the common functions of app with aims to instruct users on how to use the app’s functions.

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A story about
all the features
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EQ test

determines the level of emotional intelligence

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theoretical part

explains the essence and meaning of emotional intelligence, provides a scientific analysis of its main aspects and spheres of influence

Practical part

allows you to master the technology of changing your own and other people’s emotional states; includes the world’s best techniques and exercises, adapted to a structural and systemic format of prompt, easy and simple practice, memorizing, and assimilating

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Emotions Diary

helps you to keep track of emotions and their causes, trace the dynamics of your own learning and determine points of future growth

emotions indicator

trains the skill of recognizing a variety of emotions and feelings

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Check your progress

monitor your progress in emotional intelligence

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Security

mobile application security

Emotional mobile app
Mobile applications generate a tremendous amount of data about us and our lives. So, ensuring apps create and use this information in a secure way is paramount. In EQ we use best practices for mobile application security, such as:
  • Multi-factor authentication – is essential for any enterprise app that stores, processes or accesses sensitive corporate data or personally identifiable information
  • Transaction security – with end-to-end encryption makes transactions a hell lot safer, this is one of the best solutions to avoid cyber threats.
  • Encryption data security – a security method where information is encoded and can only be accessed or decrypted by a user with the correct encryption key.
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EQ

Demo
Emotional intelligence
The world’s first app designed to develop emotional intelligence.
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Ratings and reviews

4,5out of 5
Reviews: 64
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star star star star star
February 14, 2022
Jazeeoou u
The app is incredible. It is almost all I need to become more emotionally intelligent. I rated it 4 because I was quite disappointed that there wasn’t a button for increasing the speed of the audio reading thing. And I hope there will be a speed button.
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star star star star star
February 14, 2022
Lady Bug
I like the way it explains emotions and the exercises are actually very intelligent and work very well
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star star star star star
June 7, 2021
PandaA Band
This app is exceptional and I’ve only been in it for 30 mins or so… I’m already starting to fall in love with this app…..omg
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star star star star star
June 7, 2021
disquietq
It’s fine. Still pretty sad but it’s fine. The interface is cool and the flower graph was different, I didn’t think those kinds of graphs existed. Also, in-app purchases are available (too poor for the paywall). But to be fair they do tell you before you download….along with the ads. So frustrating.

Customer feedbacks

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eq BY THE NUMBERS

70K+
Instals of app in App Store and Google Play
4K+
Monthly active users just after release
200 +
Daily active users users just after release
7m+
Average engagement time
300%
Ukrainian market users growth
Users from USA
30%
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