ASO Services App Store Optimization

Elevate your app’s visibility, boost organic traffic, and increase installs on the App Store and Google Play with our top-tier mobile app marketing.

Trusted by:


What is app store optimization?

App Store Optimization (ASO) improves your app’s ranking and visibility in the App Store and Google Play. It helps users find your app more easily, driving more downloads, boosting brand awareness, and generating valuable reviews.
Key benefits of app store optimization:

Higher visibility in app stores

Lower user acquisition costs

Steady growth with quality users

Increased revenue and conversion rates

Sustainable organic downloads

Capture competitor traffic with smart keywords

Organic Growth vs Paid Acquisition:
Which Works Best for Your App?

Paid Campaigns (CPI)

Paid user acquisition drives quick downloads but requires constant spending and active management. Once you pause ads, installs drop immediately. It’s great for fast results but doesn’t guarantee lasting user growth.

Organic Growth with ASO

App Store Optimization steadily attracts high-quality users without continuous ad costs. By ranking higher and converting better, your app earns consistent installs over time. It’s a cost-effective way to build trust and grow sustainably.

Boost Your App’s Success Today

Let’s optimize your app and turn visitors into loyal users — start growing now.

Get a consultation
Thrive with our Stellar App Store Optimization Services
App store optimization strategy

How can you improve App Store optimization strategy?

Keyword research and prioritization

What are the key elements of keyword research?

Optimization in Apple App Store

How to optimize an app in the Apple App Store?

Optimization in Google Play Store

How to optimize an app in the Google Play Store?

App store listing visuals

What visual elements are crucial for app store listing?

Rating and Reviews

How to manage ratings and reviews effectively?

Conversion Rate Optimization

What strategies can boost conversion rates?

User Acquisition

How to effectively acquire users through ads?



Comprehensive ASO Audit

Optimize your app’s performance with our ASO Audit service. We analyze your app’s health on the App Store and Google Play, evaluating your niche and competitors. Receive a detailed report, an optimized semantic core, and actionable recommendations for improvement. Elevate your app’s visibility with our ASO insights.

What’s included:

Competitor Analysis & Market Research

Semantic Core Creation

Identification of Growth Opportunities

Key Metrics Monitoring

Analytical Report

Expert App User Acquisition Solutions

Accelerate your app’s success with targeted user acquisition campaigns. Harness the power of Apple Search Ads and Google Universal App Campaigns to reach your audience effectively. Our expert strategies ensure optimal visibility and engagement for your app across platforms.

What’s included:

Apple Search Ads Campaigns

Google Universal App Campaigns

Custom Audience Targeting Strategies

Performance Optimization

Analytics and Reporting

Expert Guidance and Support

All-Inclusive App Optimization

Achieve app excellence with our all-in-one App Optimization. We analyze your niche, build a precise semantic core, test visuals and ideas through A/B testing, and deliver clear reports. Using key mobile insights, we fine-tune your app for your audience and boost installs.

What’s included:

Competitor & Market Research

Targeted Semantic Core

Metadata optimization

Graphic Design Directions

A/B Tests

Ongoing Monitoring of App Metrics

Summary Analytical Report

ASO tools
AppsFlyer
Facebook SDK
Firebase
Adjust
Sensor Tower
App Magic
Asolytics
Apptweak
Domains
We design and develop mobile apps across a wide range of industries, bringing proven full-cycle expertise to every project – from idea to launch and beyond.
E-commerce & Retail
Discount & deals aggregator
Marketplace platforms
Personal shopper assistants
AR tools for virtual try-ons or product visualization
Barcode scanners and in-store pricing tools
CRM and analytics management tools
Store locator apps
Click-and-collect app
neobank & Fintech
Digital banking apps
Crypto wallets and exchange platforms
Investment apps with analytics and forecasting
Personal finance planning tools
Instant loans and microfinancing solutions
Bill payment app
BNPL (Buy Now, Pay Later) apps
KYC/onboarding tools
healthcare
Telemedicine apps
Symptom trackers and health diaries
Pharmacy e-comm apps
Medical appointment booking
Pill reminders and medication management apps
Electronic health records (EHR) viewer
Mental health & meditation app
Medical test results dashboards
logistics
Package tracking apps for end customers 
Courier apps with task management, routing, and navigation
Warehouse management applications
Interfaces for carriers and shippers
Tools for electronic signatures and delivery confirmations
Shipment analytics dashboard
Loyalty program apps
Rewards apps with cashback, tier levels, and personalized offers
Digital loyalty cards and discount coupons
Gamified loyalty systems for point accumulation
Push notifications for exclusive deals
Integration with POS systems in physical stores
HoReCa (Hospitality,
Restaurants, Cafés)
Digital menus with ordering & payment
Table reservation app
Food ordering & delivery
Waitlist management
Event booking app
Guest feedback & rating app
HoReCa CRM tools
Hotel check-in/out mobile platforms
Gas Station
Pay-at-pump app
Loyalty tools for fuel discounts
Nearby gas station locator
In-store product pre-order
Car wash booking app
Expense reporting apps for fleets
Fuel subscription or membership platforms
startups
MVPs for market testing
Subscription-based mobile services
On-demand platforms (e.g. gigs, delivery, consulting)
AI-powered apps
Social & community-based apps


Our vision

We help businesses become an integral part of every user’s life. We create apps that provide a user experience that resonates, captivates, and inspires. With our approach, we guarantee the successful implementation of your project.
120
created products
36m
apps installations
9
years on market
11m
active users


Trusted to build category-leading mobile apps
We start from business goals. Book a consultation to get scope, timeline, and next best steps.
Book a time
Solomia Voloshyn
Sales manager


What our clients say

C-level executives, product managers, tech leads, and founders from around the world have appreciated our help in delivering world-class products under strict deadlines.

The feedback we get from our clients is consistent. We take real ownership.

The mobile applications were well-received and caused an uptick in the partner’s revenue. Devlight was a true partner that was always ready to help resolve problems. They were attentive and proactive about offering solution suggestions. The project manager excelled at coordinating multiple teams.

 

Andrii Danylik

CPO at Nova Digital

When we were looking for a partner for our product research task, experience in similar tasks was essential for us to, as well as experience in the field of financial technologies. Devlight fully met our requirements, and cooperation with them exceeded all our expectations.

Dmytro Koval

Head of Financial Services Development at Vodafone

Cooperation with Devlight is essential for Sense Bank. Their swift augmentation of our team with skilled professionals, commitment to quality, and innovative approach led to the successful development of our digital banking app. Devlight’s expertise, effective communication, and after-hours dedication impressed us profoundly, making our collaboration a standout success. Our cooperation continues to thrive, and we’re building the future. Since it makes sense.

Iryna Ivanova

Director of the Information Systems at Sense Bank

Devlight has delivered the API documentation and initial architecture, enabling the client to move forward with the project. The team has an effective workflow and ensures transparency and alignment through constant communication and regular status meetings. Their proactivity stands out.

Anna Matsiuk

Executive FERM

Devlight has delivered a mobile app with all the features the client required, helping them achieve 15,000 sales through it thus far. The team has delivered work on time, and they’ve been effective, collaborative, and great at providing advice. Moreover, they’re flexible and highly experienced.

Andrii Khomenko

Deputy Head of E-Commerce Department BROCARD

Devlight has successfully delivered a fully functional app on time. The team has managed the project well and maintained an exceptional quality of work throughout the engagement. Devlight is interested in solving the client’s needs. Overall, the client was highly satisfied with the engagement.

Fedir Andriienko

Head of IT Department OKWINE

Two-thirds of test users have responded positively to app prototypes, citing the platform’s ease of use and speed. Taking a Scrum approach to the work, Devlight has communicated regularly so far and acts quickly on feedback. The team takes an entrepreneurial approach the work, and they are willing to take risks

Michaël Aissaoui

CEO & Founder at StarUP Communities

Devlight has a talented design team, much better than any other UI/UX mobile designers I’ve ever worked with.

Sergiej Rewiakin

Interim CTO at Movinga

Devlight has developed quite high-load projects and this was one of the key points – for us to find the partner who knows how to build a high-load application architecture. Also, one of the benefits of Devlight is the cool design sprint approach for quick entry and understanding of business processes and synchronization of actions of the customer’s team and internal team before starting work

Sergey Kazantsev

CEO at DOC.UA

Devlight’s team was flexible and fast, and communication was simple. The apps work well, and the Devlight team held to all deadlines. The team is talented, and they utilize non-mainstream, top-notch techniques.

Olha Semchyk

Head of the Loyalty Program at Fishka

The basis of a successful project is the experience of the team that’s why we chose Devlight. They are an enthusiastic team with a professional approach in the implementation of large-scale projects from the beginning and development strategy. The main thing is to be on the same wave of understanding the value of the product and create a unique product for users step by step!

Khrystyna Melnykovych

Head of Collaborations & Cо-brands at Epicenter

Devlight developed an AI platform for a graduate education recruitment company. Their flexibility and technical knowledge impressed us.

Kalin Yanev

Business Unit and Research Director at Advent Group

I appreciate that Devlight takes the time to consult with us and doesn’t just provide us with what we ask for. Devlight has improved our mobile apps significantly. Within 90 days of launching, there’s been a 200% increase in Android downloads and a 300% increase in iOS downloads.

Andriy Romanenko

Business Transformation Director at eldorado.ua

Devlight delivered a detailed style guide and UI kit, ensuring consistency in future updates. They also restructured workflows and improved efficiency. The team was proactive in addressing challenges and ensuring timely delivery. Their commitment to understanding the client’s needs was exemplary.

Dmytrii Voievoda

Head of Digital Varus

Thanks to Devlight, we’re ready to launch the app for end users. They delivered the project on time and to our expectations. Devlight also ensures excellent communication via email and demo and status meetings. Their expertise, meticulousness, and cooperation are commendable.

Liudmyla Khomenko 

Chief Loyalty Officer at Novus

The team not only brought our idea to life but also helped us focus on the key features that would bring the most value to users. They proactively suggested solutions that made the platform user-friendly and efficient.

Nikita Chumychkin

CEO 4Real

The web application is currently in beta testing and has received favorable initial feedback on the quality of the designs. Devlight was adaptable and stuck to every deadline.

Raisa Shafar

Marketing Manager OUplata

The project is currently ongoing, but we are already seeing positive results from the implemented features. The “Liter Wallet” and other new functionalities have been well-received by our customers, and we anticipate further improvements and positive feedback as the redesign progresses.

Vadym Yehorenkov

Technical Product Manager at SOCAR



Our Clients

Since 8 years of being in the industry, our mobile app development company has developed over 120 mobile apps across industries. Here are businesses that trust our expertise in application development for mobile:



Awards

Our stellar services and products have earned us a remarkable reputation and numerous awards.

Firebase contest
app winner
2020
Top app developers in Ukraine by Clutch
2023
Best outsource partner by E-commerce expert
2020
Top mobile app development company in Ukraine by GoodFirms
2023
Top mobile app development company in Ukraine by DesignRush
2023


frequently asked questions
What is App Store Optimization (ASO)?

App Store Optimization is a comprehensive process aimed at improving your mobile app’s visibility and ranking within app stores like the Apple App Store and Google Play. It involves refining your app’s metadata (name, description, keywords), visuals (icons, screenshots, videos), and monitoring user ratings and reviews to attract more organic traffic and boost downloads.

What elements does ASO cover?

A solid ASO strategy covers multiple aspects:

  • App Name & Title: Clear, keyword-rich, and appealing.
  • Subtitle & Description: Well-written, informative, and optimized with relevant keywords.
  • Keywords: Targeted phrases users search for most.
  • Visuals: Eye-catching icons, screenshots, and preview videos that show your app’s value instantly.
  • Ratings & Reviews: Encouraging positive feedback and responding to user comments to build trust.

Together, these elements increase the chance of users downloading and using your app.

Can I track the success of my ASO efforts?

Definitely. We provide you with in-depth analytics and custom reports so you can monitor key metrics like search rankings, download volumes, keyword performance, and user engagement. Tracking these data points helps you understand what’s working and where to fine-tune your strategy for even better results.

Do I need to update my ASO strategy regularly?

Yes — app store algorithms, user preferences, and competitors’ actions are constantly changing. Regular ASO updates ensure your app remains relevant, ranks highly for trending keywords, and stays aligned with your audience’s expectations. Ongoing optimization is key to long-term growth and retention.

How can I get started with your ASO services?

Getting started is easy: just contact us to discuss your app, target audience, and business goals. Our team will assess your current performance, identify growth opportunities, and craft a personalized ASO plan to boost your visibility and drive organic downloads.

What ASO tools do you use?

To deliver top-tier results, we use a suite of trusted tools:

  • AppsFlyer & Adjust: Track installs, measure attribution, and analyze user behavior.
  • Asolytics & AppTweak: Research keywords, monitor rankings, and benchmark against competitors.
  • Facebook SDK & Firebase: Understand user actions, track events, and optimize user engagement.
  • Sensor Tower & AppMagic: Gain deep market insights, monitor trends, and spot growth opportunities.

These tools help us make data-driven decisions that maximize your app’s reach and ROI.



Top Mobile app development company in Ukraine
120
created products
36m
app installs
9
years on market
11m
active users
JOIN THE GLOBAL INNOVATORS

GOT A PROJECT IN MIND?

Get professional advice. Use the form or write us an email: [email protected]

Thanks for reaching out!
Our team will contact you shortly.