App redesign

A redesign that captivates and converts users into customers. Simplify the interaction with your app and boost conversions through an improved user experience.

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What is app redesign

It is the process of updating its appearance and interface to improve the user experience. The goal of a redesign is to make the app more user-friendly, aesthetically pleasing, and modern, while considering user needs and market trends. This helps enhance the app’s functionality, simplifying navigation and interaction processes.
Through a redesign, the app becomes more appealing to new users and increases satisfaction among existing customers.



How to Know When an App Redesign is Needed

Poor user experience

If users are complaining about complicated navigation, unclear elements, or poor performance, this signals the need for a redesign. Improved UX/UI design will enhance ease of use and simplicity.

Decline in user activity

If you notice a decrease in user activity or engagement, a redesign can help recapture their attention by optimizing the app’s interaction and increasing satisfaction.

Rebranding

If your company has undergone changes in strategy or branding, the app should reflect that. A redesign allows you to adapt the app to the company’s new values and identity changes.

Outdated design

If the interface looks outdated compared to current trends or no longer meets design standards, this can deter new users. A redesign will help make the app more attractive and modern.



Why is a redesign necessary
Simplify interaction with functionality and boost conversions

Good design is about recognition, not recollection. So, if the existing UX architecture blocks or limits the potential of products and services, the team works to rethink it and provide users with easy, native access to all the app’s features.

Improve the user experience

When users struggle to complete basic tasks or feel overwhelmed by cluttered interfaces, engagement drops. A redesign helps streamline navigation, eliminate friction points, and align interactions with user expectations — making the app not just usable, but enjoyable.

Update the app’s visual language

Design trends evolve, and outdated visuals can make even great products feel irrelevant. A visual refresh ensures consistency, reinforces brand identity, and helps your app stand out in a crowded market — without compromising usability.



varus Redesign Case



Sushiya Redesign Case



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redesign process

Step #1: Defining the specific goal of the activity
  • An introductory presentation “Design Sprint Workflow.”
  • Defining the goal and task cascading within the activity.
  • Interviewing key stakeholders.
  • Systematizing the team’s expectations.
  • Forming hypotheses.
  • Developing a set of Key Success Metrics for the mobile application.
STEP #2: ANALYSIS OF EXISTING MOBILE APP ANALYTICS
  • Formulating hypotheses
  • Drawing conclusions
  • Generating recommendations
STEP #3: CONDUCTING IN-DEPTH INTERVIEWS WITH CURRENT APP USERS
  • Segmenting mobile app users. Identifying user personas, their characteristics, goals, and tasks
  • Creating a screener and interview script
  • Forming a representative audience for interviews
  • Conducting interviews, generating hypotheses, collecting user insights, ideas, pain points
  • Systematizing qualitative findings and summarizing insights
STEP #4: HEURISTIC ANALYSIS OF THE USER EXPERIENCE
  • Formulating hypotheses before the study
  • Functional evolution review
  • General evaluation of mobile app user experience
  • Creating recommendations
STEP #5: BRAINSTORM SESSION TO ANALYZE CURRENT VALUE AND DEVELOP A NEW VALUE PROPOSITION
  • Synthesizing results of previous sessions
  • Workshop: Analysis of current user journeys (CJM) and value propositions (VPC)
  • Brainstorm session: Designing a new value proposition for the app
  • Structuring workshop outcomes
  • Prioritizing ideas and generating product hypotheses
STEP #6: MAIN REDESIGN PHASE AND SOLUTION TESTING
  • Reviewing current design assets (Design onboarding, Master File, Design System, Brand Book)
  • Designing updated interface concepts and key user flows (based on hypotheses)
  • Moderated usability testing
  • Analyzing test results
  • Full flow redesign based on test feedback. Updating the current design system
  • Presenting results
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A new approach to creating value
With over 9 years of app development experience, 120 digital products created, and dozens of clients, Devlight has developed a unique value-creation methodology. The Fusion Framework is a system that allows for a holistic journey from idea to final result. Discover how we combine customer and product insights, value strategy, and development to achieve results that impress end users.
Focus on the customeru2028and the product
Focusing on customer needs, we create products that deliver real value.
Engagement and Interaction
User engagement and interaction are critically important aspects for the success of any mobile application.
User Centric Approach
This is a design methodology that places the needs, goals, and behavior of end users at the center of the development process.​
Hooked effect
The Hooked Effect, or “habit-forming effect,” describes the process of creating a product that shapes user habits.
strategy and value
Strategy and values of a company shape its unique market offering and ensure sustainable business development.
Big Idea
When creating a mobile application at Devlight, the key element is the Strategy + Big Idea concept.
Strategy
This serves as the foundation that guides the entire project’s development and defines its uniqueness in the market.
Dynamic Value Proposition
A dynamic value proposition allows the mobile application to continuously adapt to market changes and user needs, ensuring its relevance and appeal.
implementation
This is the process of turning theory or ideas into practical action, i.e., the implementation of a plan or strategy.
High-Level Technologies
Modern mobile app development requires the use of the latest technologies and approaches to ensure high performance, security, and user convenience.
Data Driven Execution
Devlight uses a data-driven approach, where decisions and actions in the app are formed and optimized based on data analysis.
Differentiation and Practicality
At Devlight, we follow the principle of exceptional uniqueness in mobile application development.


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Our vision

We help businesses become an integral part of every user’s life. We create apps that provide a user experience that resonates, captivates, and inspires. With our approach, we guarantee the successful implementation of your project.
120
created products
36m
apps installations
9
years on market
11m
active users
Trusted to build category-leading mobile apps
We start from business goals. Book a consultation to get scope, timeline, and next best steps.
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Solomia Voloshyn
Sales manager

What our clients say

C-level executives, product managers, tech leads, and founders from around the world have appreciated our help in delivering world-class products under strict deadlines.

The feedback we get from our clients is consistent. We take real ownership.

The mobile applications were well-received and caused an uptick in the partner’s revenue. Devlight was a true partner that was always ready to help resolve problems. They were attentive and proactive about offering solution suggestions. The project manager excelled at coordinating multiple teams.

 

Andrii Danylik

CPO at Nova Digital

When we were looking for a partner for our product research task, experience in similar tasks was essential for us to, as well as experience in the field of financial technologies. Devlight fully met our requirements, and cooperation with them exceeded all our expectations.

Dmytro Koval

Head of Financial Services Development at Vodafone

Cooperation with Devlight is essential for Sense Bank. Their swift augmentation of our team with skilled professionals, commitment to quality, and innovative approach led to the successful development of our digital banking app. Devlight’s expertise, effective communication, and after-hours dedication impressed us profoundly, making our collaboration a standout success. Our cooperation continues to thrive, and we’re building the future. Since it makes sense.

Iryna Ivanova

Director of the Information Systems at Sense Bank

Devlight has delivered the API documentation and initial architecture, enabling the client to move forward with the project. The team has an effective workflow and ensures transparency and alignment through constant communication and regular status meetings. Their proactivity stands out.

Anna Matsiuk

Executive FERM

Devlight has delivered a mobile app with all the features the client required, helping them achieve 15,000 sales through it thus far. The team has delivered work on time, and they’ve been effective, collaborative, and great at providing advice. Moreover, they’re flexible and highly experienced.

Andrii Khomenko

Deputy Head of E-Commerce Department BROCARD

Devlight has successfully delivered a fully functional app on time. The team has managed the project well and maintained an exceptional quality of work throughout the engagement. Devlight is interested in solving the client’s needs. Overall, the client was highly satisfied with the engagement.

Fedir Andriienko

Head of IT Department OKWINE

Two-thirds of test users have responded positively to app prototypes, citing the platform’s ease of use and speed. Taking a Scrum approach to the work, Devlight has communicated regularly so far and acts quickly on feedback. The team takes an entrepreneurial approach the work, and they are willing to take risks

Michaël Aissaoui

CEO & Founder at StarUP Communities

Devlight has a talented design team, much better than any other UI/UX mobile designers I’ve ever worked with.

Sergiej Rewiakin

Interim CTO at Movinga

Devlight has developed quite high-load projects and this was one of the key points – for us to find the partner who knows how to build a high-load application architecture. Also, one of the benefits of Devlight is the cool design sprint approach for quick entry and understanding of business processes and synchronization of actions of the customer’s team and internal team before starting work

Sergey Kazantsev

CEO at DOC.UA

Devlight’s team was flexible and fast, and communication was simple. The apps work well, and the Devlight team held to all deadlines. The team is talented, and they utilize non-mainstream, top-notch techniques.

Olha Semchyk

Head of the Loyalty Program at Fishka

The basis of a successful project is the experience of the team that’s why we chose Devlight. They are an enthusiastic team with a professional approach in the implementation of large-scale projects from the beginning and development strategy. The main thing is to be on the same wave of understanding the value of the product and create a unique product for users step by step!

Khrystyna Melnykovych

Head of Collaborations & Cо-brands at Epicenter

Devlight developed an AI platform for a graduate education recruitment company. Their flexibility and technical knowledge impressed us.

Kalin Yanev

Business Unit and Research Director at Advent Group

I appreciate that Devlight takes the time to consult with us and doesn’t just provide us with what we ask for. Devlight has improved our mobile apps significantly. Within 90 days of launching, there’s been a 200% increase in Android downloads and a 300% increase in iOS downloads.

Andriy Romanenko

Business Transformation Director at eldorado.ua

Devlight delivered a detailed style guide and UI kit, ensuring consistency in future updates. They also restructured workflows and improved efficiency. The team was proactive in addressing challenges and ensuring timely delivery. Their commitment to understanding the client’s needs was exemplary.

Dmytrii Voievoda

Head of Digital Varus

Thanks to Devlight, we’re ready to launch the app for end users. They delivered the project on time and to our expectations. Devlight also ensures excellent communication via email and demo and status meetings. Their expertise, meticulousness, and cooperation are commendable.

Liudmyla Khomenko 

Chief Loyalty Officer at Novus

The team not only brought our idea to life but also helped us focus on the key features that would bring the most value to users. They proactively suggested solutions that made the platform user-friendly and efficient.

Nikita Chumychkin

CEO 4Real

The web application is currently in beta testing and has received favorable initial feedback on the quality of the designs. Devlight was adaptable and stuck to every deadline.

Raisa Shafar

Marketing Manager OUplata

The project is currently ongoing, but we are already seeing positive results from the implemented features. The “Liter Wallet” and other new functionalities have been well-received by our customers, and we anticipate further improvements and positive feedback as the redesign progresses.

Vadym Yehorenkov

Technical Product Manager at SOCAR

Our Clients

Since 8 years of being in the industry, our mobile app development company has developed over 120 mobile apps across industries. Here are businesses that trust our expertise in application development for mobile:

Awards

Our stellar services and products have earned us a remarkable reputation and numerous awards.

Firebase contest
app winner
2020
Top app developers in Ukraine by Clutch
2023
Best outsource partner by E-commerce expert
2020
Top mobile app development company in Ukraine by GoodFirms
2023
Top mobile app development company in Ukraine by DesignRush
2023
frequently asked questions
WILL A REDESIGN IMPACT USER RETENTION OR ACQUISITION?

Yes, when done well, redesigns tend to improve both retention and acquisition. A refreshed, intuitive interface and optimized user flows often lead to better first impressions, reduced churn, and increased engagement.

IS IT POSSIBLE TO REDESIGN ONLY PART OF THE APP?

Absolutely. Many redesign projects focus on specific flows or features (like onboarding, checkout, or dashboards) without overhauling the entire app. This allows for quicker iterations and lower implementation costs.

HOW DO YOU MAKE SURE USERS ADAPT TO THE NEW DESIGN?

We use familiar interaction patterns and test changes with real users before launch. In-app hints or mini-tours can also help users quickly adapt to the updated interface without frustration.

HOW OFTEN SHOULD A MOBILE APP BE REDESIGNED?

There’s no fixed schedule, but a redesign is typically recommended every 2–3 years. This helps align the app with evolving user expectations, platform guidelines, and design trends. However, significant shifts in user behavior or business goals may require more frequent updates.

DOES APP REDESIGN AFFECT ITS PERFORMANCE?

Yes, and ideally — in a positive way. A well-executed redesign often improves app performance by optimizing user flows, reducing cognitive load, and removing outdated features. It can also lead to faster load times and smoother navigation if paired with backend improvements.

Top Mobile app development company in Ukraine
120
created products
36m
app installs
9
years on market
11m
active users
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